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Caribbean tourism businesses must adapt to succeed

MIAMI, United States, Sunday August 21, 2016 – The President of the Caribbean Hotel and Tourism Association (CHTA), Karolin Troubetzkoy sees the upcoming Caribbean Hospitality Industry Exchange Forum (CHIEF) as an opportunity for hotels and tourism-related businesses to take stock and to “open our eyes to the bigger picture, which is so important if we want to succeed not only as individual businesses and destinations, but also as a region.” Speaking to reporters earlier this month in Miami, where CHTA is headquartered, Troubetzkoy stated the second annual forum, slated for the El Conquistador Resort in Puerto Rico from September 30 to October 2, 2016, will build on the success of last year’s forum. She contended the upcoming exchange is an especially important one since 2016 has proven so far to be a year of significant change and challenges for the Caribbean hospitality industry. As an example, she pointed to growth in travel to Cuba where approximately 2.1 million travelers visited the island during the first six months of 2016, an 11.7 percent increase over the same period in 2015. “We have to ask what effect the opening of Cuba to U.S. travelers will have on the rest of the Caribbean.

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