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Molding The Best Tourism Product

In our last piece we delved briefly into the uniquely broad nature of a tourism product and just how much an understanding of it played into developing a successful tourism enterprise. A major point that stood out overall was the intangible and psychological nature of such things and the importance of leaving lasting impressions both for attracting newcomers as well as building a reputation. Today we’ll continue our analysis along this path, being mindful of the importance of conservation and longevity.  After all, the Caribbean experience is heavily dependent on the tropical climate and its native flora and fauna even if other factors such as cuisine and culture serve as a draw for tourists. Thus, this has to be preserved if we’re to expect long term gains. The 8 P’s With that in mind let’s look at the 8 P’s of tourism[1]. These are: Product, Price, Promotion, Place, People, Planning, Programming and Physical Evidence. In the case of a product, we must consider the entire package, particularly lodging such as hotel rooms and the amenities that are offered to ensure a strong draw. These must be modern, comfortable and have perks ranging from much expected services like Wi-Fi to free

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